la calavera mundialera

La Calavera Mundialera

Mexican artist Mauricio Groenewold transforms the traditional skull into a personal tribute to memory and life. Inspired by the passing of his mother, his work blends traditional and modern techniques—such as watercolors and acrylics—to explore the Day of the Dead through a lens of affection rather than fear. His unique perspective has led to high-profile collaborations with global brands like Instagram, Levi’s, Modelo and Mexico is the Shit.

The concept of “La Calavera Mundialera”—featuring Frida King—stems from nostalgia for the 1986 World Cup in Mexico; four decades later, it returns to dust off our collective memory and rekindle our enthusiasm for the sport. “La Calavera Mundialera” is, in essence, a tribute to the passion for soccer as a symbol of pop culture in a space where a unique sense of Mexican optimism converges. As we create new memories today, we will never cease to remember iconic figures such as Hugo Sánchez, his famous ‘bicycle kick,’ and other viral moments that left their mark on history.

“Larga vida a la Calavera”

Groenewold M.